Ruby

Ruby provides live virtual receptionist and chat services to small businesses across the USA. They are industry leaders with a strong internal culture. Their employees love what they do, which is reflected in their services. However, their brand identity, while mirroring their overwhelming positivity, did not convey the modern, inclusive, tech-forward company Ruby had become.

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Final deliverables included a comprehensive visual identity system (including a primary and secondary logomark), a versatile color palette, a typography system, a new brand voice, stock brand messaging, an extensive library of secondary graphic elements and both photo and video art direction.

Client: Studio DAD